We value our customers and respect your privacy, and want you to be familiar with how we collect, use and disclose information. This Privacy Policy describes our practices in connection with information that we collect through our website currently located at www.waterworks.com and any other websites and mobile applications that we own and control that post a link toes this Privacy Policy. Such websites and mobile apps are referred to collectively in this Privacy Policy as the "Waterworks Online Properties." This Privacy Policy applies to the Waterworks Online Properties regardless of the applicable Waterworks brand.

This Privacy Policy does not apply to information collected through any means other than the Waterworks Online Properties – such as information collected through our showrooms and call center, although you may opt out from certain uses and disclosures of your Personal Information by us, as described below under the "Choices and Access" section, with respect to all Personal Information collected by Waterworks, regardless of whether such information is collected through the Waterworks Online Properties or otherwise.

We encourage you to read this Privacy Policy before using the Waterworks Online Properties or providing information to us. By using the Waterworks Online Properties or providing information to us, you acknowledge that we may collect, use and disclose your information in accordance with this Privacy Policy.

We may change this Privacy Policy at any time. Please take a look at the "Last Updated" legend at the top of this page to see when this Privacy Policy was last revised. Any changes to this Privacy Policy will become effective on the "Last Updated" date indicated above. By using the Waterworks Online Properties or providing information to us following such changes, you will have accepted the revised Privacy Policy.

We collect two types of information: Personal Information and Other Information. "Personal Information" is information that identifies you as a specific individual. "Other Information" is any information that does not identify you as a specific individual. Other Information is addressed below, under the heading "Other Information".

We and our service providers may collect the following Personal Information:

• Name;
• Postal address (including billing and shipping addresses);
• Telephone number;
• Email address; and
• Credit and debit card number.

IF YOU SUBMIT ANY PERSONAL INFORMATION RELATING TO ANYONE OTHER THAN YOURSELF, YOU REPRESENT THAT YOU HAVE OBTAINED ANY NECESSARY CONSENT FROM THAT INDIVIDUAL FOR USE AND DISCLOSURE OF THAT INDIVIDUAL'S PERSONAL INFORMATION AS DESCRIBED IN THIS PRIVACY POLICY.

We and our service providers may use Personal Information:

• To respond to your inquiries and fulfill your requests, including to contact you if necessary;
• To process and fulfill your order, for example by confirming your order and your billing and shipping information, processing your payments, delivering your products and communicating with you regarding your order;
• To send to you important information regarding the Waterworks Online Properties, changes to our terms, conditions and policies and other administrative information;
• To send to you information by email, postal mail, telephone and other means about our and our Affiliates' products, services, contests, sweepstakes and other promotions;
• To administer and fulfill our and our Affiliates' contests, sweepstakes and other promotions (please note that certain contests, sweepstakes or other promotions may have additional rules or policies, which could contain different or additional information about how we use and disclose your personally identifiable information; we suggest that you read any such rules or policies carefully. In the event of a conflict between such rules or policies and this Privacy Policy, such rules or policies will govern);
• To help us improve the customer experience, including by learning more about your preferences to help personalize your experience with us;
• To operate folder share functionality for which you are a registrant or co-registrant;
• To analyze trends and statistics in connection with our businesses and Internet properties, including to measure the success of marketing campaigns and to compile statistics about usage and response rates;
• To protect the security or integrity of our businesses and Internet properties; and
• As we believe to be necessary or appropriate: (a) under applicable law, including laws outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public and government authorities, including public and government authorities outside your country of residence; (d) to enforce our terms and conditions; (e) to protect our operations or those of any of our Affiliates; (f) to protect our rights, privacy, safety or property, or that of you, our Affiliates or others; and (g) to allow us to pursue available remedies or to limit the damages that we may sustain.

Your Personal Information may be disclosed:

• To our third-party service providers, who provide services such as website hosting, data storage, data analysis, payment processing, order fulfillment, IT services and infrastructure, customer service, email delivery and administration, credit card processing, auditing and other similar services to enable them to provide services;
• To our parent company and affiliated entities (collectively, our "Affiliates") for marketing and other purposes;
• To selected third parties ("Promotional Partners"), to permit them to send to you marketing communications;
• To third-party sponsors of contests, sweepstakes and similar promotions;
• By you, on message boards, chat, profile pages and blogs and other services to which you are able to post information and materials (please note that any information and materials that you post or disclose through such services will become public information, and may be available to visitors to the Waterworks Online Properties and to the general public; we urge you to be very careful when deciding to disclose your Personal Information, or any other information, on or through the Waterworks Online Properties);
• To a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in connection with any bankruptcy or similar proceeding); and
• As we believe to be necessary or appropriate: (a) under applicable law, including laws outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public and government authorities, including public and government authorities outside your country of residence; (d) to enforce our terms and conditions; (e) to protect our operations or those of any of our Affiliates; (f) to protect our rights, privacy, safety or property, or that of you, our Affiliates or others; and (g) to allow us to pursue available remedies or limit the damages that we may sustain.

"Other Information" is any information that does not identify you as a specific individual, such as:

• Browser information;
• Server log files;
• Information collected through cookies, pixel tags and other technologies;
• Physical location of your device;
• Demographic information and other non-personally identifiable information provided by you; and
• Aggregated information.

We and our third-party service providers may collect Other Information in a variety of ways, including:

• Through your browser: Certain information is collected through most devices, such as your Media Access Control ("MAC") address, device manufacturer and model, device identifier, screen resolution, and the type and version of your operating system and browser.
• Through server log files: An Internet Protocol ("IP") address is a number that is automatically assigned to a device by an Internet Service Provider ("ISP"), and is identified and logged automatically in our server log files whenever a user visits the Waterworks Online Properties, along with the time of the visit and the page(s) that were visited. We and our service providers use IP addresses for purposes such as calculating usage levels, helping diagnose server problems and administering the Waterworks Online Properties.
• Using cookies: Cookies allow a web server to transfer data to a device for recordkeeping and other purposes. We and our service providers use cookies and other technologies to, among other things, enhance and personalize your online browsing and shopping experience and facilitate your ongoing access to and use of the Waterworks Online Properties, as well as for online tracking purposes. If you do not want information collected through the use of cookies, there is a simple procedure in most browsers that allows you to decline the use of cookies. To learn more about cookies, please visit http://www.allaboutcookies.org. If you choose to decline cookies, some or all of the features, functionality and promotions available through the Waterworks Online Properties may not be available to you.
• Analytics. We may use third-party services, such as Google Analytics or IBM Coremetrics, in connection with the Waterworks Online Properties. Such services use cookies and similar technologies to analyze how visitors use the Waterworks Online Properties, to compile statistical reports on activity related to the Waterworks Online Properties, and to provide other services related to the Waterworks Online Properties. Such services may also collect information about visitors’ use of other websites or other online resources. For more information about Google Analytics, including how to opt out, please go to: https://tools.google.com/dlpage/gaoptout. For more information about IBM Coremetrics, you may review its privacy policy located at:http://www.ibm.com/privacy/us/en/.
• Using pixel tags and other similar technologies: Pixel tags (also known as web beacons and clear GIFs) are small images that may be used by us and our service providers in connection with some pages of the Waterworks Online Properties and HTML-formatted email messages to, among other things, render such pages to you on various hardware devices and operating system versions, track the actions of users and email recipients, measure the success of marketing campaigns and compile statistics about usage and response rates. Pixel tags may collect information such as the pages, features and links accessed by a user, and the IP address, browser type and operating system of such user's device.
• Physical location: We and our service providers may collect the physical location of your device by, for example, using satellite, cell phone tower or WiFi signals. We may use your device's physical location to provide you with personalized location-based services and content, including for marketing purposes, based on the choices that have been made with respect to such uses. We may also share your device's physical location, combined with information about what advertisements you viewed and other information we collect, with our third-party marketing partners, such as our Promotional Partners, to enable them to provide you with more personalized content and to study the effectiveness of advertising campaigns, based on the choices that have been made with respect to such disclosures. In some instances, you may be permitted to allow or deny such uses and/or sharing of your device's location, but if you choose to deny such uses and/or sharing, we, our service providers, and/or our third-party marketing partners may not be able to provide you with the applicable personalized services and content.
• Using Embedded Scripts: An embedded script is programming code that is designed to collect information about your interactions with the service. It is temporarily downloaded onto your computer from our web server or a third party with whom we work, is active only while you are connected to the service, and is deleted or deactivated thereafter.
• From you: We and our service providers may collect demographic information such as your city, state or zip code of residence, as well as other information, such as your preferred means of communication, your gender and your date of birth, when you voluntarily provide this information to us or our service providers. You may also have the opportunity to provide us with information regarding major events such as weddings, child births and the purchase of a new home. We also maintain a record of your orders, purchases, exchanges, returns, wish lists and gift registries in connection with the Waterworks Online Properties or our businesses. Unless combined with Personal Information, this information does not personally identify you or any other customer or potential customer of our businesses.
• By aggregating information: We and our service providers may aggregate Personal Information collected from our customers and potential customers, for example by using Personal Information to calculate the percentage of such individuals who have a particular telephone area code. Aggregated Personal Information does not personally identify you or any other customer or potential customer.

We may use and disclose Other Information for any purpose. In some instances, we may combine Other Information with Personal Information (such as combining your zip code with your name). If we combine any Other Information with Personal Information, the combined information will be treated by us as Personal Information while it is so combined.

Certain functionality on the Waterworks Online Properties may permit interactions that you initiate between the Waterworks Online Properties and a third party website or service ("aSocial Features"). Examples of Social Features include enabling you to "like" or "share" our website content to other websites or services; to log-in to our websites using your username and password for a third party site or service; to transmit content to our websites from your account on a third party website or service; and to otherwise connect our websites to a third party website or service.

If you choose to use Social Features, information you post or provide access to may be publicly displayed on the Waterworks Online Properties or by the provider of the Social Feature that you use. Similarly, if you post information on a third party platform that references the Waterworks Online Properties (e.g., by using a hashtag associated with Waterworks in a tweet or status update), your post may be published on the Waterworks Online Properties in accordance with the terms of the third party website or service. Also, both Waterworks and the third party may have access to certain information about you and your use of our Waterworks Online Properties and the third party site or service. In addition, we may receive information about you if other users of a third party website give us access to their profiles and you are one of their "connections", or information about you is otherwise accessible through your "connections" web pages, profile pages, or similar pages on a social networking or other third party website or interactive service.

The information we collect in connection with Social Features is subject to this Privacy Policy. The information collected and stored by the third party remains subject to the third party's privacy practices, including whether the third party continues to share information with us, the types of information shared, and your choices with regard to what is visible to others on that third party website or service.

To the extent that you submit any Personal Information to any third party (for example, via a third-party software application or service, including any social media service – that is included in, available through or linked to from the Waterworks Online Properties), such third party's collection, use and disclosure of such information may be governed by its privacy policy, and not by our Privacy Policy. We recommend that you familiarize yourself with the privacy policies and practices of any such third parties.

WE ARE NOT RESPONSIBLE FOR THE INFORMATION COLLECTION, USAGE, DISCLOSURE OR OTHER PRIVACY PRACTICES OF ANY THIRD PARTIES, INCLUDING OUR AFFILIATES, THIRD-PARTY SERVICE PROVIDERS, ANY THIRD-PARTY SOCIAL MEDIA PLATFORM (SUCH AS FACEBOOK INC.), ANY THIRD PARTY MAKING AVAILABLE THE DEVICES OR OPERATING SYSTEMS FOR WHICH CERTAIN WATERWORKS ONLINE PROPERTIES ARE AVAILABLE (SUCH AS APPLE INC. OR GOOGLE INC.) AND ANY THIRD PARTY OPERATING ANY SITE TO WHICH THE WATERWORKS ONLINE PROPERTIES CONTAIN A LINK. THE INCLUSION OF A LINK ON THE WATERWORKS ONLINE PROPERTIES DOES NOT IMPLY ENDORSEMENT OF THE LINKED SITE BY US OR BY OUR AFFILIATES.

We may use third-party advertising companies to serve ads when you visit the Waterworks Online Properties. Please note that these companies may use information about your visit to the Waterworks Online Properties to provide advertisements about goods and services that may be of interest to you. In the course of serving advertisements to the Waterworks Online Properties, these companies may place or recognize a unique cookie on your browser. If you would like more information about this practice and to know your choices about not having this information used by these companies, please visit http://networkadvertising.org/optout_nonppii.asp.

We note that the Waterworks Online Properties will continue to operate as described in this Privacy Policy, whether or not a "Do Not Track" signal or similar mechanism is received from your browser.

We seek to use reasonable organizational, technical and administrative measures to protect Personal Information under our control. For example, we seek to use Secure Sockets Layer ("SSL") technology for the placement of orders. Unfortunately, no data storage system or data transmission over the Internet can be guaranteed to be 100% secure. Please also be aware that we may use third-party cloud service providers that provide hosting, data storage and other services pursuant to standard terms and conditions that may be non-negotiable; these service providers have informed us or the general public that they apply security measures they consider adequate for the protection of information within their system, or they have a general reputation for applying such measures.

Please exercise caution in submitting Personal Information via the Waterworks Online Properties, especially if you are accessing the Waterworks Online Properties using a WiFi hotspot or public network. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account that you might have with us has been compromised, or if you are unable to utilize our SSL technology in connection with the Waterworks Online Properties), please immediately notify us of the problem and place any orders with us over the telephone or in person, instead of using the Waterworks Online Properties.

We give you many choices regarding our use and disclosure of your Personal Information for marketing purposes, regardless of whether such information is collected by us through the Waterworks Online Properties or otherwise. You may opt-out from:

• Receiving promotional emails or catalogs from us: If you no longer want to receive promotional emails (such as information about new products, special offers and sales events) or catalogs from us on a going-forward basis, you may opt-out of receiving such communications by: for promotional emails only, clicking the "opt-out" link in any promotional email or, for catalogs or promotional emails, emailing us at optout@Waterworks.com. When contacting us, please be sure to include your full name and the email and/or postal address that you used when registering or making a purchase.
• Our sharing of your Personal Information with Affiliates, Promotional Partners and other third parties for their marketing purposes: If you no longer want us to share your Personal Information on a going-forward basis with our Affiliates, Promotional Partners and other third parties for their marketing purposes, you may opt-out of such sharing by contacting us in accordance with the "Contacting Us" section below. In so contacting us, please be sure to include your full name and the contact information that you no longer wish to be shared, and state specifically whether you wish to opt-out of such sharing with (a) Affiliates, (b) Promotional Partners and other third parties, or (c) both.

We will try to comply with your request(s) as soon as reasonably practicable. Please note that if you opt-out as described above, we will not be able to remove your Personal Information from the databases of our Affiliates, Promotional Partners and other third parties with which we have already shared your Personal Information (i.e., to which we have already provided your Personal Information as of the date that we implement your opt-out request). Please also note that if you do opt-out of receiving marketing-related messages from us, we may still send important administrative messages to you, and you cannot opt-out from receiving such administrative messages. For example, when you place an order, we will continue to confirm your order and shipment status by email. We may also need to contact you via telephone, email or postal mail with information or questions regarding your order.

We welcome your willingness to update your information with us. You may review or ask us to update your Personal Information by contacting us in accordance with the "Contacting Us" section below. In your request, please make clear what information you would like to have changed. We will try to comply with your request as soon as reasonably practicable. We are not responsible for changing information in the databases of Affiliates, Promotional Partners and other third parties with whom we have already shared your Personal Information. You may also update, correct or delete your online account information at any time by logging into your account and navigating to the "My Waterworks Account" page.

The Waterworks Online Properties are not directed to individuals under the age of thirteen (13), and we request that these individuals do not provide Personal Information through the Waterworks Online Properties.

The Waterworks Online Properties are controlled and operated by us from the United States, and is not intended to subject us to the laws or jurisdiction of any state, country or territory other than that of the United States. By accessing or using the Waterworks Online Properties or otherwise providing information to us, you consent to the processing and transferring of information in and to the U.S. and other countries.

If you have any questions about this Privacy Policy, or to make choices about receiving promotional communications, to update your Personal Information, or to place an order, please contact us as follows:

optout@waterworks.com

Please note that email communications are not always secure; so please do not include credit card information or other sensitive information in your email messages to us.